The Dutch Knowledge and Innovation Agenda (KIA) 2018 of the creative industries contains a Roadmap ‘The Human Touch’ that was written by Sabine Niederer (CREATE-IT, HvA), Johanneke Minnema (CLICKNL), Edward¬†Schuurmans (KCAP architects) and myself. The KIA aims to inspire research and is also supposed to be helpful in attracting funding for collaborations between creative professionals and researchers.