The Dutch Knowledge and Innovation Agenda (KIA) 2018 of the creative industries contains a Roadmap ‘The Human Touch’ that was written by Sabine Niederer (CREATE-IT, HvA), Johanneke Minnema (CLICKNL), Edward Schuurmans (KCAP architects) and myself. The KIA aims to inspire research and is also supposed to be helpful in attracting funding for collaborations between creative professionals and researchers.