The 2015 edition of the Etmaal van de Communicatiewetenschap (24 hrs of communication research) was very busy for me. A challenge 😉 As President of NeFCA (Netherlands Flanders Communication Association) I have many duties to perform. I turned out to be easier than expected, which was largely due to my excellent Board members and our active membership. Apart from this I hosted a panel on Games for Social Change. Research teams from Gent and Antwerpen joined our Dutch/Spanish PGIC (Persuasive Gaming in Context) team in a critical assessment of theory and exemplary cases of these kinds of serious games.